Impulse buying is driven primarily by emotional triggers and psychological factors. Emotions like excitement or stress often prompt unplanned purchases, reinforced by marketers through ads that evoke these feelings. Psychological factors include the desire for instant gratification, fear of missing out on limited-time offers, and social influences.
Cognitive biases also play a role, such as anchoring on discounted prices or the halo effect of positive brand perceptions. To manage impulse buying, consumers can create shopping lists, set budgets, and delay purchases to reduce spontaneity. Avoiding triggers and practicing mindfulness when shopping can also help maintain control. Recognizing these influences empowers individuals to make more deliberate buying decisions aligned with their long-term goals and values.
