Why we choose Hilda Baci as our new brand ambassador - GBfoods

GBfoods, a renowned global culinary and manufacturing company, proudly introduces Hilda Baci, a Guinness World Record holder, as the Brand Ambassador for two of its flagship brands: Gino and Bama Mayonnaise. This exciting announcement took place at GBfoods' corporate office in Lagos, symbolizing a fresh chapter of culinary excellence, with Hilda Baci leading the way in celebrating local flavors across the extensive range of Gino and Bama sub-brands.

 

This strategic partnership with Hilda Baci will allow consumers to embark on a journey of delectable meal preparation while fostering connections with communities, all while highlighting the pivotal role played by GBfoods in celebrating culture, tradition, and the shared joy of food.

 

Vincent Egbe, General Manager of GBfoods, expressed the company's commitment to nurturing local talent and the selection of Hilda Baci as their choice ambassador. He stated, "GBfoods is thrilled to welcome Hilda Baci into the Gino and Bama family. This collaboration pays homage to our unwavering belief in the people of Nigeria, particularly the emerging talents poised to become global icons. It's a celebration of their remarkable achievements and our continued dedication to excellence and service."

 

Hilda's extraordinary journey, marked by unwavering determination, particularly during her Guinness World Record achievement, deeply resonates with GBfoods' mission. It reflects the essence of our brand, which is a steadfast commitment to consistently deliver unparalleled culinary experiences and spread joy to countless households throughout Nigeria.

 

Gino, renowned for its diverse product range, including Gino Max seasoning cubes, Gino tomato mix, party jollof mix, curry & thyme, pepper, and onions, continually reinforces its loyalty by infusing local flavors into every dish. Juliet Ifeanyi-Itoje, the Brand Manager of Gino sub-brands, Gino Max cubes, underscored the significance of this collaboration, saying, "Hilda Baci embodies perseverance and a profound commitment to culinary innovation, values deeply embedded in our brand. Her partnership with GBfoods reflects our dedication to inspiring individuals to explore their passions and celebrate the richness of local cuisine."

 

In response to her ambassadorial appointment, Hilda Baci expressed her enthusiasm, stating, "I am delighted to join forces with GBfoods Nigeria as I continue to celebrate the vibrant tapestry of local flavors. I look forward to engaging with consumers who have savored the uniqueness of Gino and Bama as we embark on an exciting culinary journey."

 

Hilda Baci gained global acclaim for achieving the record for the world's longest cooking marathon earlier this year. Through this collaboration, GBfoods reaffirms its commitment to local flavors, inspiring culinary creativity, and fostering a legacy that celebrates excellence and the unwavering pursuit of dreams.

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