The change in social media

Social Media Feels Different

Platforms like TikTok, Instagram, and YouTube are now search engines themselves, especially for younger users. �

Adobe

Instead of Googling, people search directly on social media:

“How to make money online”

“Quick recipes”

“Trending news”

At the same time, viral trends are moving faster than ever:

Nostalgia trends like “2026 is the new 2016” are blowing up �

Wikipedia

Micro-trends appear and disappear within days

Content is being mass-produced using AI