Apple's cell phone business developed 25% year-over-year in the European market in 2021 and hit its most elevated at any point portion of the overall industry in the district by December 2021.
iPhone 13 Pro
The iPhone producer's cell phone portion of the overall industry overshadowed Samsung in Europe two times in the 2021 schedule year. Apple both began finished the year as the area's greatest cell phone producer, as per another report from Counterpoint Research.
Apple's absolute piece of the pie all through 2021 was 26%, up from 22% in 2020. Samsung's portion of the overall industry was marginally higher at 32% for 2021, however Apple finished the year with an all out piece of the pie of 33% - - its most elevated in Europe up to this point.
Credit: Counterpoint Research
Credit: Counterpoint Research
Market initiative changed hands a few times in 2021, attributable to a wild year for the European cell phone market. The whole cell phone industry developed 8% year-over-year in the area. In any case, that development just denotes a recuperation from a pandemic-driven drop in deals in 2020.
"It is extraordinary to see the European cell phone market filling in 2021, yet that main recounts a large portion of the story; COVID-19 effects brought about a 14% yearly drop in deals in 2020, and that implies the market is still well-underneath pre-pandemic levels," said Jan Stryjak, Associate Director at Counterpoint.
Other cell phone markets, especially Chinese brands, saw considerably more prominent degrees of development in 2021 than predominant brands like Samsung and Apple. Xiaomi, for instance, saw half year-over-year development. OPPO developed 94% year-over-year in 2021, while Realme became 162%.
Not all Chinese brands saw that sort of development. Huawei's shipments, for instance, plunged 90% in 2021, leaving it with just a 1% piece of the pie.
Heading in 2022, Apple actually stands out as far as piece of the pie, and Counterpoint expects its forthcoming iPhone SE revive to give the organization a mid-season support later in the year.
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