From $0 to $100 per Week: The Strength of the Micro-Niche Side Hustle

Every freelance writer receives the advice to "identify their niche. " However, what if the level of competition remains excessively high? What if you are merely a small fish in a sea of professionals? 

The true key is not merely having a niche; it lies in discovering a micro-niche. This matter does not pertain to working as an independent writer for technology firms. It concerns establishing oneself as the preferred author for a particular, overlooked issue that remains unaddressed by others. The financial opportunities lie not in the actions of the majority, but rather in the unnoticed areas that have yet to be explored. 

Reflect on the hours that may have been squandered pursuing employment through standard job boards. Now, envisage an alternative strategy. Your objective is to establish yourself as a leading expert in a niche, lucrative segment of the market. This approach is effective for three straightforward reasons: 

Reason 1: Reduced Competition: You are not vying against numerous other authors. You are facing competition from a select few, or at times, no competition whatsoever. 

Reason 2: Elevated Fees: When you address a particular issue effectively, clients are prepared to invest significantly more. You specialize in surgery, not in general medicine. 

Reason 3: Simplified Marketing: You have a clear understanding of where to locate your clients, as they tend to frequent the same venues, discussing similar issues. 

A Micro-Niche Demonstrated. 

Instead of writing "LinkedIn profiles," specify "LinkedIn biographies for early-stage founders of African startups. " This addresses a tangible concern. The founders are occupied with their responsibilities; they must seek out talent and secure funding, leaving them with little opportunity to compose their own biographies. You have the potential to be the individual who provides a solution for them, and you can command a substantial fee for a service that requires only a few hours of your time. 

The true profit lies in the effort that others fail to recognize. The inquiry stands: are you prepared to cease pursuing the boisterous, expansive markets and instead focus on mastering the quieter, more lucrative ones?

Frederick Morka