Cost per mile (CPM) is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners. It is used in marketing to calculate the relative cost of an ad message in a given medium.
So, understanding that advertisement companies pays to advertise your ads or content should mean your content or ads should contain impactful or catchy details that attracts or is worthy of viewers attention.
Depending on your content, know that a lower CPM means more impressions for less money, maximizing the reach of digital marketing efforts while a high CPM typically tells you that you're running a weak content or advert.
In conclusion, There's room for improvement to boost your ad views. Which is why you should endeavour to make either your content or an advert worthy of an impression through specialization.
Specialization attracts views and impressions by helping to ensure that they get what they need, which can imorove CPM. It allows a focus on a particular type of category, which can be helpful for research and knowledge purpose to audience.
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