Lidl Plus is promoted as a shopping and logistics app tied to the well-known supermarket chain Lidl. On the surface, it looks like a genuine loyalty and discount service, but many online reports raise serious concerns about how it actually works, especially when it comes to promised rewards, hidden fees, and transparency. In this review, we’ll break down whether Lidl Plus is legit or a scam by looking into its CEO details, source of income, red flags, hidden charges, and user experiences.
What Lidl Plus Claims
The app claims that users who download and actively use it for a set period (for example, 20–45 days) will receive cash bonuses such as HK$450 for shopping discounts and rewards. It also markets itself as offering the lowest product prices, loyalty vouchers, and exclusive deals.
At first glance, these offers sound attractive. However, a deeper look raises multiple red flags.
Red Flags & User Complaints
1. Unfulfilled Bonus Promises
Many users claim they were told they would receive HK$450 in rewards after continuous app use, but even after 50+ days, no real balance was credited. This mirrors common patterns seen in “fake cashback apps” designed to keep people hooked with empty promises.
2. Membership Fees Before Access
Lidl Plus does not allow free users full access. You are often required to pay a membership fee before you can complete purchases or claim discounts. Genuine loyalty apps rarely demand upfront payment.
3. Hidden Charges at Checkout
Reports highlight extra charges added at checkout. When questioned, customer service allegedly insists the amounts are correct but fails to provide invoices, which is another red flag.
4. Price Manipulation
Although Lidl Plus advertises itself as the cheapest option, users have noticed that many items are not truly discounted compared to other retailers. This creates a misleading perception of savings.
5. Lack of Transparency
Unlike legitimate e-commerce or loyalty apps, Lidl Plus provides no clear breakdown of its business model or source of revenue. The official Lidl supermarket chain is a global brand, but this app version linked to promised cash rewards seems disconnected from the real Lidl business operations.
CEO & Company Transparency
While Lidl as a company is owned by the Schwarz Group (based in Germany), the Lidl Plus “reward app” promotions tied to cash promises often appear on third-party platforms with no direct link to the official corporate leadership.
No CEO statements, company registration numbers, or regulatory filings are attached to the version of Lidl Plus that promises HK$450 or other cash incentives. This suggests it may be an unofficial or cloned version of the real Lidl app, which itself is simply a standard discount card program with no cash payout scheme.
This lack of transparency raises serious concerns about legitimacy.
Is Lidl Plus Real or Fake?
Based on the above findings:
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Unrealistic promises (HK$450 free cash)
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Hidden charges and forced membership fees
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No invoices for purchases
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Disconnection from the official Lidl supermarket chain
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Poor customer service
👉 All of these are strong indicators that the Lidl Plus reward/cash version is a scam or at least a misleading clone of the real Lidl loyalty app.
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Final Verdict
The so-called Lidl Plus “cash reward app” shows too many scam-like characteristics to be trusted. The lack of CEO transparency, broken promises, hidden charges, and disconnection from the official Lidl business all point to a fake or fraudulent operation.
🚨 Recommendation: Avoid using this version of Lidl Plus for rewards or shopping. Stick to the official Lidl supermarket app if you only want genuine discounts, or choose a legit platform like Lodpost for actual online income.
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