Match Masters, developed by the Israeli company Candivore, is a popular match-3 puzzle game that combines competitive multiplayer elements with various boosters and events. While the game boasts over 50 million downloads and significant revenue, many players have raised concerns about its monetization strategies and fairness.
🎮 What Is Match Masters?
Match Masters is a turn-based match-3 puzzle game where players compete against each other in real-time. The game incorporates various boosters, tournaments, and events to enhance gameplay. Players earn trophies by winning matches, which help them progress through different leagues and unlock rewards.
🧑💼 Who Is Behind Match Masters?
Match Masters is developed by Candivore, a Tel Aviv-based mobile game studio founded in 2018 by former Funtomic staff. The leadership team includes:(Mobilegamer.biz, Business Wire)
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Gal Goldstein – CEO
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Ehud Rosenberg – Product and R&D Lead
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Sahar Azran – CTO
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Alon Shkedi – Client Developer Lead
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Tom Amel – Backend Developer Lead
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Zur Tamam – Chief Creative Officer
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Ilya Agron – COO
Candivore has received significant investments, including a $100 million investment led by Haveli Investments, to expand Match Masters and develop new games. (Mobilegamer.biz)
💰 How Does Match Masters Generate Revenue?
Match Masters employs a free-to-play model with in-app purchases. Revenue streams include:
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Booster Packs: Players can purchase boosters to gain advantages in matches.
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Sticker Albums: Collectible stickers can be bought to complete albums for rewards.
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Events and Tournaments: Entry fees and special event passes generate income.(Apple)
These monetization strategies have contributed to over $300 million in revenue to date. (Business Wire)
🚩 Red Flags and Player Concerns
Numerous players have expressed concerns about the game's fairness and monetization tactics:
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Pay-to-Win Mechanics: Players report that progressing beyond certain trophy thresholds becomes exceedingly difficult without purchasing boosters.
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Algorithm Manipulation: Some users believe the game manipulates match outcomes to encourage spending.
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Addictive Design: The game employs casino-like tactics, such as near-win scenarios and daily rewards, to keep players engaged and spending.(Reddit)
While some players enjoy the competitive aspects, these concerns suggest that the game may prioritize monetization over fair play.
⚖️ Is Match Masters a Scam or Legit?
Match Masters is a legitimate game developed by a registered company with a significant user base and revenue. However, the game's design heavily incentivizes in-app purchases, and some players feel that success is contingent on spending money. While not a scam in the traditional sense, players should be aware of the game's monetization strategies and set personal limits to avoid overspending.
✅ Conclusion
Match Masters offers engaging gameplay for fans of match-3 puzzles and competitive play. However, players should approach with caution, especially regarding in-app purchases. Understanding the game's monetization model is crucial to ensure an enjoyable and controlled gaming experience.(finder.startupnationcentral.org)
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