SEVEN THINGS ABOUT CONTENT MARKETING YOU MUST KNOW AS A BEGINNER IN CONTENT WRITING

Content marketing is one of the easiest ways to promote a product or service in the Internet today. On LinkedIn, Facebook and many other social media, marketed content is boldly displayed.

Content marketing is all about writing an article that either compel someone to buy a product or order a particular service. It can also be an article that gives knowledge and influences a persons life.

So depending on your reason why you want to write a content, here are seven valuable tips that will be of great help to you. So here we go:

1) Put your audience first: To make your content valuable, talk more about your clients and customers and their needs than you do about yourself and your business. Don't be egotistical because no body cares about your products and services (except you). What people care about are themselves and solving their problems.

2) Help, don't sell: Whether you are writing content on your blog, your newsletter or even a tweet, think 'how can I help' not 'how can I sell'. Provide value in every content you write. Focusing on your customer's needs rather than pushing your sales message is the only way to connect with cynical customers in our superbusy today.

3) Give your knowledge away, for free: Give freely with generosity. If you are concerned about giving away too much or you are other wise holding back in anyway, worry less and give more. What you are reading now is an example of giving out knowledge freely. Think about it as 'commercial karma'- give your ideas, tips and advice freely, it will come back to you in terms of referrals and reputation that will more than pay itself.

4) Think niche: Your niche is that particular type of content you write well, it can be about health, lifestyle, education or any other topic. Take time to understand your market and their needs effectively through specialization, target your content effort at a particular niche. The better we are at knowing your audience through your niche, the better you will be at writing contents they are likely to read and respond to.

5) Tell a good story: Good content writing is alive. It's is your story, it us conscious. Its about emotions. Never forget, good stories and great ideas are what gets spread. Always remember that your content must be meaningful, don't just produce content, say something so good that the reader forwards it on.

6) Commit to quality: Make your content fascinating, entertaining, beautiful and fun. A valuable content is beautiful and entertaining, gives pleasure and should add value to the life of your audience. How your content looks like on the page is as important as the content itself. Take your time to properly style your content. Use good photos and illustrations, clear text styling and design elements that compliment the look and feel of your website. And finally

7) Write from your heart: To create a valuable content, you have got to care and want to make a difference in the life of your audience. Your content must be genuine, authentic and sincere. Always remember, you can't fake value though many try. One simple way to know if your content is authentic is if you won't be embarrassed to send it to a friend or someone who knows you really well.

Content excellence relies on inspirations, creativity and also on good design.

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