The Blue Java Banana: The “Ice Cream” Banana Captivating the World
Prepared by: kebede Bekele –kbdmst@gmail.com
How do you think consumers will react if they find out that there's another banana called the Blue Java Banana that has been described as having "a sweet and creamy" taste?
In addition to tasting different, the Blue Java Banana has a bluish-silvery color when not yet ripe. Social Media has made this banana an overnight sensation as many people have no idea that such a banana actually exists.
What is the Blue Java Banana?
The Blue Java Banana is a rare banana variety, believed to be a cross between 3 types of banana. Most of these bananas are grown in Southeast Asia (and other tropical regions) as the climate is suitable for banana farming.
Again, this time in terms of taste and texture, the Blue Java Banana is unlike the Cavendish banana. Consumers say that it tastes much sweeter and creamier than the Cavendish banana, and that the taste is similar to that of vanilla ice cream. That is why it is commonly known as the "Ice Cream Banana."
When the Blue Java Banana is ripe, the blue coloration fades to a pale yellow, and the flesh becomes soft, smooth and custard-like.
Why is it so different than the Cavendish?
The Cavendish banana is mainly grown because it is durable, has a long shelf life and is easy to ship overseas. Although the Cavendish banana has a nice taste, it is not particularly flavorful. On the other hand, the Blue Java banana is sought after for its rich taste and creamy texture, which makes it a specialty fruit rather than a commercially viable crop.
The reason the Blue Java banana is less commonly exported than the Cavendish banana is due to the fact that it is not as easily transported as the Cavendish banana. Because it is less common, the Blue Java banana has greater perceived value and appeal than the Cavendish banana.
Possible Market Value and Public Interest
If the Blue Java banana was being sold in Africa (where it is relatively unknown), it would likely generate a lot of buzz and excitement. Traders would probably charge a premium for the Blue Java banana, possibly even charging as much per kilo as they would for beef.
This sounds ridiculous, but it is an example of how newness and scarcity can cause prices to go up. The combination of public fascination with a unique product and the idea of eating something that tastes like ice cream will lead to a large amount of demand for this banana.
However, before a large amount of the Blue Java banana is imported, the company behind it would need to carry out awareness campaigns, test growing conditions, and carefully store the banana to ensure it remains edible.
A Fruit Worth Getting to Know
The Blue Java banana shows us that just because we know one type of banana does not mean that all bananas are alike. In addition to its beauty and taste, it has the potential to open doors to discussions about: the importance of agricultural diversity; innovative ways of creating new products; and possible new business opportunities.
As consumers continue to seek out new and interesting products, the Blue Java banana is a good example of the kinds of unique things that exist in our world. Even if the Blue Java banana is not a commercially viable option, it will have earned a spot as one of the most interesting fruits in the world – a banana that tastes like ice cream.
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