ONLINE STORE SET UP
Making an internet store can be done in a variety of ways. Shopify, BigCommerce, and a variety of other premium platforms are also options. But what if you don't want to spend any cash? We'll show you how to build a free online store and what you can do to scale your business once it starts producing money.
A specialty clarifies what your store is all about for your customers. It also makes it simpler to target keywords and develop content that attracts visitors. If you sell garments, for example, your niche can be "women's plus-size workwear." If a friend or family member asks for advice for women's plus-size workwear, you want them to recommend your online store.
If you sell services, having a particular specialization allows you to demand a higher price. For example, a dentist in need of a copywriter for his clinic's blog can hire any copywriter, but a copywriter for dental clinics will be recognized as a specialist and will command a higher fee.
Product-based firms are more likely to use a store name, whereas service-based businesses are more likely to use the servicer's name. Your name must be easy to spell, memorable, and have a domain name and social media handle available, regardless of your niche or type of product or service.
The most popular e-commerce platforms are Shopify and BigCommerce. They're both fantastic, but they come with a cost. You should utilize a platform like Weebly if you want to build an online store for free. It's not as configurable or adaptable as Shopify or BigCommerce, but it does have a free plan for life.
We'll be utilizing Weebly.com for this tutorial, which is a website builder that allows you to construct a free online store. It's simple to get started and doesn't necessitate any prior coding experience. Plus, if you switch to a paid plan later, you may utilize Weebly to construct a professional website for free. The best part is that it's backed by Square, a company that makes point-of-sale card readers.
Go to the website
After you've entered all of your information and made your choices, it's time to personalize your online. Open the site editor to do so. Then, choose a color scheme and upload your logo. Choose a domain name (e.g., yourbusinessname.com). Personalize your site's header, footer, and navigation. Any new web pages can be added, removed, and customized (e.g., about, contact). Finally, add items and shipping details to your product catalog.
It's time to start marketing your internet store now that you've set it up. Here's where having a specialty comes in helpful once more. You can leverage your specialization to target certain keywords and develop content for your target market.
Here are some marketing strategies for your internet store:
Affiliate marketing entails enlisting the help of others to promote your store in exchange for a percentage of each sale.
Guest posts: Write guest posts for other websites in your niche, with a link to your store included.
Share product images on Instagram, post product reviews on Facebook, and tweet about special discounts using social media.
Send out a weekly email newsletter with useful hints, special discounts, and connections to new products.
Google AdWords is a good place to start.
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